Why We Design

These texts show design as
rebellion, purpose, and imagination: challenging beauty, centering human needs, and exploring new futures. Together, they reveal design as both critique and possibility.

Cult of the Ugly

Steven Heller critiques a 1990s design trend that embraced chaotic, messy, and intentionally “ugly” visuals. It argues it pushed creativity but often damaged clarity and effective communication.

Function in Modern Design

György Kepes argues that good design should prioritize function over decoration. Objects must be simple, efficient, and useful — beauty comes from clarity, purpose, and honest materials.

On Speculative Design

Benjamin Bratton explains how design can imagine possible futures instead of solving present-day problems. Speculative design uses prototypes and scenarios to question society, spark debate, and explore “what if?” ideas.

Colophon

This page was designed by Maika Sacerdote, a 24-year-old girl currently studying Design at Parsons School of Design (2025). This project was created as part of her Typography & Interaction course. Her practice combines editorial influences with interactive experimentation, always aiming for a human-centered approach to design.